The work doesn’t end.
Your rate doesn’t either.
Whatever year this is for you, you’ve already paid the hardest tax: the setup. The baseline-finding. The learning curve. The patterns we know about you that nobody else does. That capital compounds the longer you stay, and resets to zero the moment you leave. Your anniversary rate locks the next term in before this window closes.
More built this year
than any year before it.
Smaller team. Sharper focus. Every day in the work, looking for the next thing that makes failure harder than winning.
A year ago, some of this looked different. We watched, we listened, we built. Here’s what changed. Read it slow.
We integrated MyFitnessPal directly. Your numbers flow straight into your coach’s view.
Targets push to your app now. We retired the spreadsheets.
Now Whoop, Oura, and your smart scale feed your coach in real time. Strain. Sleep. HRV. Body comp.
Now most of it’s already in. Wearables sync. The app tracks. The form got shorter. The data got richer. We see your week before you sit down to write about it.
Now we have a nationwide medical partner. TRT, peptides, labs. All under one roof..
Now it’s on us. Drawn, reviewed, integrated into your protocol.
Office hours every Thursday. Walk in live. Resolve it face to face in five minutes instead of fifty messages.
Food swap calculator. Macro swap. Meal swapper. Gut health tool. All built into the app.
Self-assessment tools surface it for you. Gut health quiz. Muscle growth scoreboard. Hormone assessment. Built into the new site, free for members.
It lives in the app now. Every cycle, every phase, every adjustment.
We rebuilt the engine. Smarter rotations. Smarter progressions. Smarter deloads.
The Membership Hub launches this month. One environment for everything we coach.
Standard pricing went up this year for new members. Yours didn’t. We don’t ask the people who built this with us to fund the company’s growth.
Tools and protocols already in development. We don’t pre-announce. We ship and let the work talk. The next twelve are going to make this past year look small. Renew this week and you’re inside for whatever lands next.
Read that list again.
Six core systems. One year. None of it was on the roadmap when the year started. We listened. We watched. We built when we saw a gap.
That’s the thing about being inside this program right now. You’re not paying for what we built fourteen years ago. You’re paying for what we’re still building. And the people who renew this week get all of it.
The version of Muscle Mastery you walked into is gone. The version you’re renewing into is sharper than anything we’ve ever had.
I’ve been here three years and the program I’m in now is not the program I signed up for. It’s better.
The reason you can’t stop now.
Two things have to happen for what you’ve built to last. Your set point has to change. And your metabolic capacity has to expand.
Set point is your body’s default. The weight, the body composition, the inflammation level it returns to when life gets hard. Most people lose weight without ever changing it, which is why they regain it the moment the diet ends. We don’t move the scale, we move the set point. That takes time. Years, in many cases.
Metabolic capacity is how much food your body can use without storing it. Most people end a transformation with a fragile metabolism that requires endless dieting and constant cardio to maintain. We do the opposite. We expand metabolic capacity so you can hold a leaner, more muscular body while eating more food, doing less cardio, and living a life that doesn’t require white-knuckling.
This is the work. It’s slow. It’s compounding. It’s why year three is when most clients describe their body as something they no longer have to think about. It’s why year five is when it stops being effort and starts being identity.
Stop now and the set point reverts. Stop now and the metabolic capacity contracts. Stop now and the body you’re walking around in is a snapshot, not a permanent state.
Two ways to renew. Both honor your loyalty.
Anniversary pricing for the people who stayed. Both terms lock the same coaching, the same access, the same rebuilt systems. The 12-month also unlocks the APEX-tier year bonus. Financing available at checkout.
The APEX edge,
yours with the year.
When you commit to twelve months, we hand you what we normally reserve for our APEX-tier clients only: a personalized year-long blueprint plus quarterly strategy calls. Built so you’re not just renewing. You’re compounding.
Twenty-plus pages.
Built for you alone.
Not a worksheet. Not a generic template. Training cycles mapped across all four quarters. Nutrition phases that adapt to your body’s actual response. Hormone protocols where they apply. Recovery and lifestyle systems calibrated to the life you live, not the one you wish you had. This is what gets shipped. Press play to see what it actually looks like.
Press play aboveQuarterly Strategy Reviews
Four sit-down sessions across the year to assess what’s working, what’s not, and recalibrate. Your blueprint evolves with you, not the other way around.
The highest tier we run.
If the year bonus made you curious, this is what’s behind it. APEX is what happens when coaching becomes infrastructure for your life. Direct access. Real-time everything. Your body treated like a system, not a project. Most clients don’t apply. The ones who do are usually ready before they realize it.
Most of our clients won’t apply, and that’s by design. APEX is for the people who treat their body like infrastructure, not a project.
Invitation only. By application. We’ll know if you’re ready before you do.
Bring someone with you.
The work is harder alone. Easier together.
Refer someone during the renewal window. If they sign on for 6 months or more of Ignite or Forge coaching, you get one full month added to your renewal at no cost, plus a Muscle Mastery swag drop. The person you refer also gets a free month added to their term.
Spouse, friend, sibling, business partner. Anyone who’d benefit from being in this with you.
Start a group text with your friend and us! Text 385-463-8370 and your friend to make the introduction. We’ll take it from there. Referrals are honored when they sign during the May 12–17 window.
Walking away costs more than staying.
The hardest year is the first. Year two is where the work compounds. Starting over with anyone else means doing this year all over again.
The system knows you now.
Your coach has a full year of data on you. Patterns, stress responses, what works on you and what doesn’t. That isn’t in an intake form. You’d be re-buying it from scratch with anyone else.
This rate disappears Sunday.
Your anniversary pricing is locked only during this window. After May 17 at 11:59pm MST, you renew at standard pricing or you don’t renew at all. There is no extension.
The expensive year is over.
Onboarding, baselines, learning curves, system setup. All done. Walking away resets the clock. Three to six months minimum to rebuild what you’ve already built.
Returning members go to the front.
Messages, form reviews, protocol changes. Answered first. New clients wait. You don’t. That priority compounds over a year of work.
Your rate is below standard. Standard’s gone up.
The pricing you’re seeing on this page is below our current standard rates. Standard rates have moved. Yours haven’t. Renewing locks today’s rate for your full next term. Walking away means coming back at standard if you ever come back at all.
Fourteen years in, I’m finally able to say I’m doing the thing I started this for. Coaching. Being present. Fighting for you and crying with you. The next twelve months are going to be the loudest version of this work I’ve ever done. I want the people who’ve been on this ride with me locked in for it.
Questions, answered.
I still have time left on my current contract. Can I still take advantage of this?
What is the Masterpiece Blueprint or Muscle Architecture Plan?
Can I switch tiers when I renew?
When does this offer end?
What if I want to refer multiple people?
How do I pay?
I prefer to keep my current monthly arrangement. Are there options for me?
Year fifteen starts when you do.
Pick your term and lock the year. Anniversary rate is yours until Sunday at 11:59pm MST. After that, this rate doesn’t exist.
The anniversary window closed Sunday May 17, 2026 at 11:59pm MST. The work didn’t. If you’re still on the fence and want to talk about renewing at standard pricing, message us and we’ll work out a path. The next anniversary returns May 2027.
Reach OutAnniversary rate honored only during this window. PIF, split-pay, and financing all available at checkout.